BUSINESS SNAPSHOT @ Provincial Home Living

Provincial Home Living is a homeware store that is really a cut above the rest.

If you love watching home renovation programs such as 'Selling Houses Australia' or 'The Block' you will love the ability to literally transform your home into a new one with a visit to this store.

Can't afford to renovate?... Not everyone can. But you can decorate!

Provincial Home Living originated in Wangaratta Victoria early in 2002 with a small family owned store.

Beginning as a hobby, the generic manchester store reopened its doors with a fresh outlook on retail, bringing a new approach in homewares and furniture which was readily embraced.

Following the success of the Wangaratta store, a site became available in Bendigo, and then Ballarat and so the Provincial Home Living adventure really began.

The journey continued through the years and country Victoria opening another seven stores. The concept of the products and the presentation was refined and then inroads were made into Melbourne, Canberra and Albury.

In 2012 the first superstore was opened in Adelaide, followed by another in Mornington, Victoria and then finally to Sydney in December 2013 with the opening of the flagship store at Homebush.

In just 12 years Provincial Home Living has grown from one small country store to a large business with 28 stores in three states of Australia and the aspiration to open more superstores – and proudly, still family owned and managed.

For more information about Provincial Home Living visit

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