So you have invested in a new business or are the manager of a business and are in charge of marketing and every dollar counts.
You need to save as much money as possible but still want to show your customers mouth watering images of the food your business provides.
Stock photos or mobile phone snaps will do just the trick - Right? Wrong.
Poor quality images can ruin your reputation, or worst still can be associated in the consumer’s mind with poor quality food or products - and this will have a direct impact on the amount of people that would want to walk through your door and try you out.
The images below are not a joke. People who sell food actually use images similar to these to market their products. Realistically, these images are not inviting, not appetizing or appealing in anyway, and will in no way lead to an increase in clientele.
The first reason why professional food photography is so important:
1. BUILD ANTICIPATION
A stock photo might show your customers amazing food images, but that’s not your food.
A photo of food from your business might just have people queing out the door and be the perfect teaser for hungry customers!.
You will also build credibility and a great reputation if the ‘image’ they see on your website or online menu is what they see on the plate in your restaurant
2. SHOW PEOPLE WHY THEY WANT TO BUY IT
Have you just released your new spring menu?
Then capture that with stunning food photography and have people lining up out the door to satisfy their hunger. People are more likely to buy a product that they have already seen than one they’ve never seen.
Build your brand with high-quality images that not only put your products at the front of people’s mind but also highlight why they want it, whether it’s a cool ice-cream or a new range of healthy delicious meals.
3. MOST PEOPLE ARE ‘VISUAL’ LEARNERS
People might ‘see’ the advertisement for your Italian restaurant online or in the media but pair that with a visually stunning image of one of your most popular pasta dishes and you are making yourself more memorable to the reader.
Next time everyone is hungry, and the question is asked ‘Where should we go for dinner?” it’s likely that your restaurant name will come up over a competitor who didn’t have a mouthwatering photo next to their advertising.
4. PEOPLE USUALLY SEARCH FOR SOMEWHERE TO EAT ON THEIR MOBILE PHONES
People eat with their eyes and you need to capture their attention straight away. They aren’t just window shoppers.
They have the potential to become immediate customers of yours. Putting a photo of your restaurant front is helpful to them finding you.
Putting a photo of one of your delicious signature dishes styled beautifully will capture and engage their emotional eating behaviours and have them running through the door to try your food.
This is a great way to get new customers who might not have found you otherwise.
5. TAKE YOUR SOCIAL MEDIA ACCOUNT TO THE NEXT LEVEL
Love it or hate it, social media is now a real thing. People dont just use it to talk about what they did in the day, it’s what they had for breakfast, lunch and dinner.
Millennial’s use of Instagram, Facebook and Twitter to name just a few as a way to decide what and where to eat.
Pictures hold power and for this demographic, a low-quality photo could spell bad news for your food business.
Word of mouth is now done through ‘sharing images’ and screenshots, and with people’s tendency to scan a page and make decisions quickly based on what they see - you want to make sure that your food images stand out and makes you the obvious choice over your competitors.
In an age when not only the content of the website is king - really when your selling a product or service -image is king, professional food photography is a absolutely necessary for a successful online presence and thriving food brand.
Making the investment in a professional food photographer, who is able to create exceptional images for your business, could result in higher customer attraction and conversion.